"Plastic, by its very synthesis, transcends what is natural. Its molecular choreography (monomers linked into polymeric chains) mirrors a journey from entropy to order, from fragmentation into a realised existence. Derived from the Greek plastikos — to shape, to mold — plastic’s ability to take myriad forms and fulfil diverse functions epitomises potentiality. The logo object, a translucent plate with fifty circular perforations, expresses this in its duality: a solid structure punctured by openings that refract what is most immaterial — light."

- Hadi Ahmadi Pour